Most Popular Travel Destinations By State in 2024

As 2024 draws to a close, Americans have traveled far and wide, with certain international destinations emerging as clear favorites. By analyzing usage and sales patterns from over 50,000 customers, Nomad has uncovered which travel destinations were the most popular among Americans in 2024.

Key findings:

1. United Kingdom – 26 states
2. Canada – 14 states
3. Japan – 8 states
4. Indonesia – 3 states
5. Italy – 1 state

Americans’ Top 3 International Travel Destinations in 2024

1. United Kingdom

The United Kingdom is the most popular destination across the United States, coming in first position for no less than 26 states. With iconic landmarks such as Buckingham Palace and Stonehenge, and exciting cities like London and Edinburgh, the UK offers the perfect mix of heritage and modernity.

What explains it:

• Cultural Familiarity: The shared language and historical ties between the US and UK create a sense of familiarity that appeals to many Americans.
• Business Travel: With its global financial institutions, thriving tech scene and strong international trade ties, London is one of Europe’s main business hubs.
• Accessibility: London’s vast network of flight connections to U.S. cities means travelers from coast to coast can find convenient itineraries. The UK also serves as an ideal gateway to Europe, with quick access to destinations like Paris, Amsterdam, and beyond.

2. Canada

Canada was the second most popular travel destination for Americans in 2024, Canada comes in second, topping the travel list in 13 states. This obvious choice is mainly driven by the convenience, affordability, and breathtaking scenery Canada has to offer.

What explains it:

• Proximity: Flight times as short as an hour or two from northern states like New York, Michigan, and Washington, make Canada a popular and hassle-free international destination among U.S travelers. Even for those from southern or central states like Texas or Florida, reaching major Canadian cities typically takes less than five hours. This makes Canada an ideal choice for long weekends or quick getaways.
• Affordability: Canada's favorable exchange rate has long been an advantage for American travelers. The US dollar typically stretches further in Canada, which makes trips more affordable without sacrificing quality. Travelers can enjoy luxurious stays, fine dining, and premium experiences at a fraction of the cost compared to many other international destinations.
• Outdoor Adventures: Canada’s incredible scenery on its own is more than enough to justify its popularity among U.S visitors. Destinations like Banff National Park and the Niagara Falls are a nature enthusiast’s dream come true.

3. Japan

Japan was the third most popular travel destination among Americans in 2024, being the top choice in 8 states. Since Japan reopened to international visitors in late 2022, its tourism industry continues to see near-record-breaking growth, driven by pent-up demand and improved accessibility.

What explains it:

• Affordability: The Yen fell to a 38-year low against the dollar in June 2024. Japan’s highly favorable exchange rate is one of the main factors that explains Japan’s popularity as an international destination for Americans, especially those who live on the West Coast and have access to short flight times and convenient connections.
• Unique Culture: Japan’s culture is a fascinating blend of the old and the new. Centuries-old traditions –like the tea ceremony or the art of calligraphy, which are all about mindfulness, respect, and connection to nature– coexist with futuristic cities where bullet trains and other cutting-edge innovations come to life.
• Seasonal Attractions: One of the best things about Japan is how each season brings its own bit of magic. Spring is known for its iconic cherry blossoms, autumn comes with its golden foliage, and winter transforms cities like Sapporo into snowy wonderlands.

Other Emerging Destinations

Indonesia

Indonesia is the fourth most popular travel destination across the U.S in 2024, coming in first position for 3 states.

What explains it:

• Digital Nomads: Indonesia, particularly the island of Bali, continues to attract many American digital nomads. Bali’s reputation as a digital nomad haven remains unmatched thanks to its coworking spaces, affordable cost of living, and a thriving community of like-minded individuals.
• Way of Living: Beyond the laptop-friendly cafes, Bali offers spiritual retreats, yoga centers, and breathtaking landscapes that provide a perfect balance between work and relaxation.
• Accessibility: Access to Indonesia has also become more convenient for American travelers, with improved flight connectivity from major U.S. cities to Bali’s Ngurah Rai International Airport and Jakarta’s Soekarno-Hatta International Airport. Visa-on-arrival policies for U.S. citizens also make the journey a lot more simple.

Italy

Though it only came in first position for one state, Italy made the list of the top destinations for Americans in 2024.

What explains it:

• Culinary Scene: Italian cuisine is often an irresistible draw for American travelers. With the famous Neapolitan pizza in Naples, spaghetti alla carbonara in Rome and gelato around every corner, Italy is a paradise for foodies. Wine enthusiasts will find paradise in regions like Chianti and Piedmont, home to some of the world’s most renowned vintage wines.
• Artistic and Historical Heritage: With Roman ruins like the Colosseum or Pompeii, and famous Renaissance masterpieces by artists like Leonardo da Vinci and Michelangelo, Italy has a rich artistic and historical heritage that is popular among Americans.
• Accessibility: The ease of access is another reason for Italy’s popularity. Numerous direct flights from major U.S. cities to Rome, Milan, and Venice make travel convenient. Italy’s excellent train system also allows visitors to explore the country with ease and comfort.

The Most Popular Travel Destinations by State in 2024

Stay Connected with an eSIM

No matter where your adventures take you in 2025, staying connected is essential for navigating new places, coordinating with family, and capturing unforgettable moments.

With a Nomad eSIM, you can enjoy reliable data without the hassle of physical SIM cards, making it easy to find family-friendly restaurants, get directions to attractions, and keep everyone connected on the go. This convenience adds to the ease and enjoyment of your travels.

Methodology

Nomad analyzed data from over 50,000 customers between January and November 2024 to identify the most popular international travel destinations for Americans.

State data was collected by evaluating sales records to determine customers' purchase locations, while eSIM activation data was used to identify their travel destinations.